Apple iPhone Promotional Strategies

                    Apple iPhone Promotional Strategies

By Merlin Peter

Date- 04/12/2022

Apple’s marketing is so effective, that it has become a benchmark for other companies who want to achieve the same global popularity, revenue growth and staying power. Apple has various products, such as iPhone, iPad, iWatch, Mac Book and other accessories.

 

I will discuss various marketing strategies apple uses on its consumer, mainly for its flagship iPhone. The iPhone was the first smartphone to use a multi-touch interface. This removed the need for styluses and keyboards. The iPhone is still strong and is one of Apple’s leading product lines.

 

Marketing Strategy of iPhone analyses the brand with the marketing mix framework, which covers the 4Ps (Product, Price, Place, Promotion). Several marketing strategies include product innovation, pricing approach, promotion planning, etc. Based on the iPhone marketing mix, these business strategies help the brand succeed in the market. iPhone marketing strategy helps the brand/company to position itself competitively in the market and achieve its business goals & objectives.

 

Apple promotes their iPhone through commercials and print ads, focusing on how their iPhone are different from competitors. Commercial ads run when a product is first launched, and print ads will run throughout the iPhone’s life. Ads usually follow the same style using either white backgrounds to contrast the stylish black of their products (iPhone, iPad, etc.) and logo, or an inverse with black backgrounds and white text with a white logo. Ads are simple and to the point, usually focusing on one key feature of their product.

One big component of Apple’s promotion is their yearly keynote speeches. These events themselves are not only part of Apple’s overall promotion but have become a part of their brand and image. They keep fans interested and provide information on upcoming products.

 

Consumers can try apple iPhone by visiting the local apple store. The apple stores are equipped with several devices for the users to get a hands-on experience.

 

Apple keeps its iPhone customer regularly updated about the available new device in the market by email, newspaper, websites and all commercial medias

 

Apple goes way beyond what other brands do, they focus on creating iPhones for their target audience and loyal customers that truly believe that the company products make their life better.

 

Apple has a closed ecosystem in which the iOS software and users who already use iPhone makes it easier to use other apple products and users prefer going back to apple for its quality user friendly interface and security

 

 

The marketing mix of Apple focuses on simplicity and innovation and tries to connect to the hearts of its customers thereby making the brand the most valuable in the world. The ads are simple and to the point with no irrelevant information. Commercial ads are run when a product is first launched, and print ads run throughout the lifetime of the merchandise.

 

The primary goal of the promotional activities of Apple is to make the customer aware of the superior user experience of Apple products.